zen of startup

From The Information Age To The Connected Age « GigaOM

Anne Zelenka takes up a couple of themes that are around at the moment and runs with them. She suggests that “Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age”.

Google, however, is a gigantic corporation. Could the Connected Age make corporations obsolete, at least for purposes of web work? We need corporations for the agricultural, industrial, and knowledge tasks of
our society. But an entirely new engine of productivity might be built without formal organizations. Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses. That is why we see an acceleration in the number of independent contractors and loose partnerships across small organizations.

zenstartups need to internalise this approach. A concious strategy to be of and with the Connected Age from the getgo is the correct strategy. But what does this mean? How do you become a connected startup? You may just be there already without realising it.